Getting job ads right is important; the job ad is likely the first impression a prospective candidate will get about your organisation.
A recently published study by Chatter Communications has looked at over 200 jobs ads from FTSE 100 companies and found that only 5% of these ads were completely gender neutral in their wording.
More than ever, we are aware of how vital inclusivity and diversity is in the workplace, and this study highlights one of the many pitfalls facing HR professionals when preparing job ads.
To help you avoid falling into one the many traps, here are five top tips on how to improve your job ads (and what not to do).
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