Skip to navigation Skip to main content

Audience Development Manager

£32,000 FTE per annum pro rata 0.2FTE

The purpose of this role is to broaden and deepen the Band's audience and raise public awareness of the Band’s work to support its courses and events as well as supporting fund raising. This is a new role and will suit someone wishing to make a real difference whilst enjoying flexibility in working arrangements.

Employer
The National Youth Brass Band of Great Britain
Location
Remote working
Contract Type
Freelance/ Self-employed
Closing Date
24th November 2021

Context

The National Youth Brass Band of Great Britain (Youth and Children’s Bands) is the UK’s leading brass band for children and teenagers.

The Band exists to give exceptionally gifted young brass and percussion instrumentalists the opportunity to perform advanced music and receive the highest quality teaching, care and help to provide the brass band movement and the music profession with the next generation of brass players. At all times the Band’s priority is the safety and well-being of the brass musicians of the future.

Not only does the Band provide talented youngsters with opportunities to play brass music to the highest standard, but also to improve their musicianship and musical horizons.

Overall Purpose

Reporting to the CEO the primary purpose of this role is to develop and deliver the Band’s audience development and stakeholder engagement strategy so that we can meet the goals of our strategic plan.

The role will also involve developing strategic communications, in order to raise public awareness of the Band’s work to support its courses and concerts as well as supporting fund raising for the organisation.

This is a new role and will suit someone wishing to make a real difference whilst enjoying flexibility in working arrangements.

General

  • To develop a good understanding of how the Band and how it operates, its structure and the specific challenges faced.
  • To participate in quarterly Trustee Meetings (when required) and be present at the Band’s courses and events.
  • To liaise and collaborate with the CEO and other members of staff wherever necessary to achieve the most effective, consistent and joined-up approach.

Audience Development

  • To work with the CEO and leadership team to develop and implement an audience development strategy, more specifically;
  • Responsible for devising all audience development campaigns, preparing an Audience Development Plan to meet Arts Council England (ACE) requirements
  • To work with the brass band community, national youth music organisations, music education hubs, schools, institutions and alumni to build a comprehensive audience for the the Band
  • To implement and devise an audience development strategy including reviewing ticket pricing and discounting for each concert and event to optimise income and attendance
  • To develop and seek new strategies to help enhance the ‘audience experience’, aiming to deepen and stimulate an audience member’s connection with the the Band, its repertoire and its musicians
  • To maintain, monitor and update Audience Data to meet Arts Council England (ACE) Audience Finder requirements
  • To develop print material, writing copy, proof-reading and liaising with graphic designers/printers, in accordance with brand guidelines
  • To develop material for online engagement including e-bulletins, briefs, digital campaigns, web copy, audio clips and video content and liaising with AV specialists/web designers in accordance with brand guidelines
  • To develop material for front of house engagement writing copy, proof-reading and liaising with graphic designers/printers, in accordance with brand guidelines
  • To inform and work closely with the Funding Development Manager to ensure the Band’s social media channels have sufficient ‘local representation’ to engage potential funders
  • To issue regular audience feedback surveys and to disseminate results to the management team
  • To manage and monitor ticket sales against box office from all venues and produce a regular sales reports for the management team

Engagement

  • To work with the CEO and leadership team to develop and implement a strategic engagement plan, more specifically;
  • To schedule and write press releases and social media posts, for review by the CEO, working with national and local publications across a range of genres to arrange editorial, and, where appropriate, to book press adverts
  • To schedule and write social media posts, for review by the CEO, linking with local brass bands, music education hubs, schools, institutions, media and alumni
  • To build relationships with people of influence, key stakeholders and media to increase the profile of the Band, its concerts and events etc.
  • To arrange complimentary tickets with venue box offices for influential guests
  • To attend concerts and events as a representative of the Band and engage with guests and audience
  • To attend the Band’s courses, concerts and auditions and other third-party events; contests, festivals etc to promote the Band and develop interest, audiences and general support.

Hours

This role is for on average 8 hours per week. There may be opportunity for development of the role and the hours worked in the future.

How to Apply

For more information and to apply for this role visit charityjob.co.uk.

Closing Date:
24th November 2021
Share this vacancy:

This Job Vacancy has Closed

Browse all available jobs or sign up to receive job updates straight to your inbox.

Browse Jobs Job Alerts

Menu