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The Art of Writing Strong Applications for Funding

  • 7th September 2017
  • 11am - 5.30pm
  • Pinsent Mason 1 room, mac Birmingham

The Art of Writing Strong Applications for Funding

This course aims to dispel the mystique of writing strong applications for funding – whether grants from trusts/foundations or statutory bids.

With practical exercises to improve your writing skills, the course ensures that anyone can produce a strong fundraising application provided that they follow some simple rules, undertake thorough research and are tenacious.

You will be asked to use an actual project as a basis for some of the practical exercises during the day.

By the end of the day, you will have:

  • Greater confidence in your writing skills
  • The tools for ideas generation and building a case for support
  • Greater success in responding to the criteria required by charitable trusts and foundations
  • An understanding of a range of research techniques
  • Greater knowledge and confidence in budgeting

Who is it for?

This course is for people who are early in their fundraising career or established in another discipline who want to understand more about how to incorporate fundraising skills into their work.

The one-day course is from 11am – 5.30pm. Lunch is included. 


Trainer info:

Fern Potter has been mentoring and advising colleagues in the arts for many years, both as a regular trainer for Arts Council England and as a lecturer in Fundraising for the Cultural Sector at City, University of London (MA Arts Management).

She is currently Director of Development with New English Ballet Theatre and has worked as Director of Development (Dance UK), Head of Development (Dance Umbrella), Senior Development Manager (Index on Censorship), and was founding Director of essexdance. She has provided consultancy for Barbican, The Place, and Orlando Ballet, among others and holds a MA Arts Management from City University, London.

Fern is a full member of the Institute of Fundraisers.

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