Marketing Fundamentals

Are you responsible for updating your organisation’s social media channels but don’t know where to begin? Have you been tasked with creating content for your website but are short on time? Perhaps you work in a music service with a limited marketing budget due to funding restrictions? We’re here to help.

Marketing Fundamentals with Music Mark is a six-week course which will introduce you to the fundamental principles of Marketing, from writing a marketing strategy to capturing data and evaluating your marketing activity. We’ll provide you with valuable insights on managing your social media presence, optimising your website for maximum search engine visibility, and crafting engaging emails. Through peer support and six interactive online sessions, we’ll equip those without any specialist marketing training with tips, techniques, and a solid foundation to enhance their communication and marketing impact with their Music Hub or Service.

Here’s what some of our previous Marketing Fundamentals attendees said….

“I have learned a huge amount, and certainly plan to put it all into practice.”

“Very practical with lots of quick but effective suggestions.”

“The great thing about this course is that it is tailored to Music Services so every session was relevant to how we work and the issues that concern us in our sector. It has highlighted the need for us to have more of an ‘outside in’ approach in our communications and given lots of ideas how we can do this… Overall, the course has been extremely engaging and has excited us with the possibilities that exist once we have time to implement more of the learning.”

Course Outline

The course will take place over 6 sessions on the following dates:

• 12 June 2024
• 19 June 2024
• 26 June 2024
• 3 July 2024
• 10 July 2024
• 17 July 2024

Each session runs 10.30am – 12.00pm and will not be recorded, so it’s important you are able to attend all sessions.

Who is the course for?

People working in music services who are responsible for some or all of their organisation’s marketing and communications, who have had little to no formal marketing training.

What will I learn?

Delivered by Music Mark’s Communications & Marketing team, this course explores a wide range of marketing principles which you’ll have a chance to practice in the session with your peers. Sessions are designed to be practical, interactive, and leave you with immediately actionable ideas.

Accessibility

• Technology: Zoom
• Captioning: AI-Generated
• Breakout rooms: Yes

If you would like to request presentation slides, questions and provocations in advance of the session, please get in touch with info@musicmark.org.uk. Speakers may decline sharing this information on the basis of protecting their intellectual property or for other reasons and we cannot therefore guarantee availability for all events.

For more information on Music Mark’s commitment to creating inclusive web experiences please read our accessibility statement.