Skip to navigation Skip to main content

Introduction to Marketing

  • 22nd June 2018 - 22nd June 2018
  • 10:00 - 17:30
  • Association of British Orchestras, London

This course is suitable for people who are expected to ‘do’ marketing as part of their job, but haven’t received any formal training, for those who want to get into marketing and for those who are currently doing it and want a better grasp of the bigger picture.


Participants will learn about principles of marketing including:

– planning

– targeting & segmentation

– relationships

They will also gain a working knowledge of specific marketing techniques including:

– knowing your customer

– choosing the right medium for your message

– monitoring and evaluation


– Have a working knowledge of the four stages of a marketing planning cycle

– Know how best to apply that knowledge

– Know how to plan and implement a marketing campaign

– Understand the importance of audience development and the benefits it can bring to your organisation

Attend this event

ABO Members, £125 +VAT

SOLT, UK THEATRE and ITC Members, £140 + VAT

Non-Members, £180 + VAT


This event has passed

Browse all upcoming events or sign up to receive our monthly email update featuring our latest news and events.

Upcoming Events Sign-Up