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Individual Giving and Relationship Fundraising

  • 3rd October 2017
  • 11am - 5.30pm
  • Waterside 2, Watershed, Bristol

Individual Giving and Relationship Fundraising for Arts and Culture Organisations

This course will support you to identify the most appropriate individual giving schemes for your organisation or project and – more importantly – for their potential supporters.

You will learn about the different ways that individuals give, and to understand how to identify supporters’ motivations. The training outlines how to plan the journey from initial donor awareness to building long-term relationships.

By the end of the day, you will have:

  • Greater confidence in developing the individual giving programme best suited to your organisation or project, supporters and potential donors
  • A better understanding of how to identify individual prospects
  • An understanding of individual motivations to give and the factors influencing their decision
  • A toolkit for developing donor journeys for different prospects
  • Signposts to resources to ensure best practice and to generate ideas, including guidance on new data protection and funding regulation policies

Who’s it for?

This course is for people who are early in their fundraising career or established in another discipline who want to understand more about how to incorporate fundraising skills into their work.

The one-day course is from 11am – 5.30pm. Lunch is included. 


Trainer info:

As Director of Apollo Fundraising, David Burgess specialises in helping arts and culture organisations to improve their fundraising.

David has been fundraising for the arts and culture sector for ten years. In this time, he has raised support for a range of organisations, including the Royal Pavilion & Museums (Brighton), English Touring Opera, Glyndebourne and the Royal Exchange Theatre. David moved into consultancy in February 2015, initially with the Management Centre, before founding Apollo Fundraising in Spring 2016.

In 2016 David was named as one of the UK’s “Top 25 Fundraisers under 35” by Civil Society’s Fundraising Magazine.


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