An Introduction to PR and Securing Coverage
A practical, advice rich session to help you use the media to promote the brilliant things happening in your organisation.
An introduction to PR and securing coverage to help you use PR to promote your concerts, events and initiatives. The training will cover the following topics, and there will be an opportunity at the end for your questions.
- What we mean by PR and its value
- The media and types of coverage
- The building blocks of a good story
- Writing a press release
- Pitching to journalists and securing coverage
- Squeezing the value from coverage
- Measuring the value of PR
Combining a mixture of instruction, examples and discussion the training will help you to understand:
- The value of PR and coverage
- How to write and issue a press release
- What makes a good story for the media and what journalists want
- How to ensure a story has the best chance of securing coverage
- How to get the most from coverage
About the trainer
Anna is an experienced communications professional who has worked in the education sector for 20 years. She runs Pedroza Communications, a specialist consultancy which helps schools, charities, membership organisations, public bodies, and businesses to communicate their message effectively and with impact.
Anna has held various senior communications roles including Director of Marketing and Communications at the award-winning service Teachers TV and Director of the Skills for Life Development Centre at the Education Development Trust. She’s a Chartered member of the CIPR, a member of the advisory group for the Schools and Academies Show and helps to run the Education Comms Network.
Find out more about Anna Pedroza, who is running the session, via their LinkedIn and website
Accessibility
- Technology: Zoom
- Captioning: AI-Generated
- Breakout rooms: Yes
- Recording: No
If you would like to request presentation slides, questions and provocations in advance of the session, or have any accessibility needs you would like us to know in advance, please get in touch with us by emailing info@musicmark.org.uk. Please note that speakers may decline sharing details, slides and other information on the basis of protecting their intellectual property or for other reasons and we cannot therefore guarantee availability of these resources for all events.
We are aware some people use AI bots in Zoom meetings to support with note-taking or use this technology to make events more accessible to them. We support this, though ask you to notify us by email if you intent to do this, so we can distinguish between legitimate aids and apps and those which are not.
About the Provider
Music Mark
We are a membership organisation, Subject Association, and an Arts Council England Investment Principles Support Organisation (IPSO) advocating for excellent musical learning in and out of school.
